The sales department of a translation office is responsible for finding customers, and thereby increasing sales; for these reasons, it is frequently considered as one of the most important departments of the company.

The fundamental premise upon which the XTRF™ system is based concerns increasing the mobility of sellers by providing access to specific information to the sellers themselves, and to clients – remotely, over the Internet.

When seeking ways of improving the work of sellers, it is worth answering the following questions:

• How frequently does the sales department meet with customers outside the office? What information do sellers need when conducting discussions with potential clients? How much time do they spend on preparing the materials that they want to present during a meeting? 
• How frequently do sellers deal with non-standard order conditions (rates dependent on language pairs, specific customer requirements, etc.)? How can they pass these on to the production department in a simple way? 
• Are clients able to check at what stage of execution their individual projects are without it being necessary to contact project managers or the sales department? Do clients expect access to such information? 
• How much time does it take the seller to elaborate a project valuation or a confirmation of the terms and conditions of the execution of an order? 
• How do clients place orders for new translations? What method is used to send files? Is the process automated? 
• Is it possible to take notes in turn registering the entirety of discussions, e-mail correspondence and meetings that are held with clients? If so, then do sellers have access to such notes irrespective of their physical location?

Selected advantages of the XTRF™ system for the sales department:

• Creating and managing price offers: XTRF™ makes it possible to rapidly and easily create even the most complex price offers, and then send them immediately to the client. In the event of lengthier negotiations, it allows you to keep track of the course of discussions, thanks to which the sales department can analyse its work and draw the appropriate conclusions for the future.

• Electronic mail sending module: Thanks to the CRM module, which is very easy to operate, sellers can send mass – but at the same time personalised – e-mails to clients. It is also possible to create special mailing lists, which allows you to precisely plan small marketing campaigns.

• Automatic project ordering: Clients have independent access to the orders module, which allows them to define orders for new projects and submit the original files without having to personally contact project managers.

• CRM modules: XTRF™ provides support for the sales process and managing customer relations. The system has two CRM (Customer Relations Management) modules: the built-in XTRF system module and a module for integration with the leading market software – Salesforce.com.

Detailed information concerning integration with Salesforce.com is available in the Integrations section.