It was a cold Friday morning when boarded the plane in Krakow for Malaysia two weeks ago. As I was landing, now Saturday, I saw vast fields of palm trees, which I love so much, and a colorful landscape filled with sunlight. A few hours later, I was swimming in a hotel pool overlooking the Petronas Towers in Kuala Lumpur. It felt so good to be there because back in Central Europe they are still waiting for spring to come.
Demand for XTRF Management System continues growing and we are seeing a significant rise in our North American client base. To effectively manage this increasing need and further improve our services and provide greater value, we recently announced that our HelpDesk now covers both East and West Coast working hours.
Many things have already been written on the specific aspects of a business relationship with your customers – but let’s focus here on just those specific to the translation and localization industry. Keeping in mind today’s trends for smaller and quicker job requests from your customers, it’s impossible not to think about what influences a good relationship between your translation agency and your customers.
At XTRF, we’re a small company. We’re so small, that when a client asks how big we are, we have to spell it out for them. Instead of sixty, what is typically heard is sixteen, so we have to say six-zero. Anyway, we’re small. And, like in every small company, if you can’t work harder, you have to work smarter. That’s why automation runs in our blood. It can be seen in our product, but also in our day-to-day work.
A perfect modern translation business is a constantly evolving target. You want to excel in your job, but the pressure is steadily mounting and you feel that you are fighting a losing battle against deadlines, margins, and requirements.