Many things have already been written on the specific aspects of a business relationship with your customers – but let’s focus here on just those specific to the translation and localization industry. Keeping in mind today’s trends for smaller and quicker job requests from your customers, it’s impossible not to think about what influences a good relationship between your translation agency and your customers.
At XTRF, we’re a small company. We’re so small, that when a client asks how big we are, we have to spell it out for them. Instead of sixty, what is typically heard is sixteen, so we have to say six-zero. Anyway, we’re small. And, like in every small company, if you can’t work harder, you have to work smarter. That’s why automation runs in our blood. It can be seen in our product, but also in our day-to-day work.
A perfect modern translation business is a constantly evolving target. You want to excel in your job, but the pressure is steadily mounting and you feel that you are fighting a losing battle against deadlines, margins, and requirements.
One day a few years back I sat down, frustrated. And I thought to myself: even though I’m involved in personal and team productivity, and I already use quite a few good techniques and habits and organize myself well, things just don’t progress at the tempo I would wish.
For the whole XTRF Team and for me personally, it was a pleasure to be in contact with you throughout the year. Many of you are working with us on a daily basis. Others we met at conferences or had a discussion by phone or chat. Some of you we only met virtually, through webinars or online presentations. Anyway, there were thousands of meetings that filled our days with work, enthusiasm, energy, and fun.