XTRF – the power of built‑in

We have attended several events this summer and spoke to a lot of people about their businesses, their work and the industry in general. There were several surprises and “wow” moments that we experienced, but there’s probably one that struck me most.

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How You Sell Makes All the Difference

Clients often look shocked when I tell them I have no price list at a trade show. It intrigues them and they frequently stay for an interesting and fruitful conversation.

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