Crafting User Experience for Enterprise Products

Products and services. Content and form. Everything we perceive can elicit our reaction — emotional or behavioral. Depending on what we experience, we may like or dislike the source, desire or avoid it. People use software products or services to achieve a goal or complete a task — not only for the sake of using them. Hence, any product should help the user and assist him throughout. The reason why products exist is that they can simplify our life or work.

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