There’s a lot of sales books out there. Some are even language industry-specific. It seems like everyone knows what makes a good salesperson and what a good sales process should look like. But what about buying? Do you know what’s important when buying technology in the localization industry? Or are you buying it wrong?
When we started thinking about self-driven implementation back in 2017, we had a lot of ideas about what would work and what wouldn’t. We had based all these ideas on an image we had of potential customers, who (for their own different reasons) would prefer to go down the XTRF Academy path, instead of choosing the individual implementation option.
At XTRF, we’re a small company. We’re so small, that when a client asks how big we are, we have to spell it out for them. Instead of sixty, what is typically heard is sixteen, so we have to say six-zero. Anyway, we’re small. And, like in every small company, if you can’t work harder, you have to work smarter. That’s why automation runs in our blood. It can be seen in our product, but also in our day-to-day work.
You’re probably wondering what does a salesperson know about Project Management. Well, now that I have you questioning that – think about what happens after the sale. When my work is done, it’s up to the Project Manager to take over. I have been in this industry for over a decade on both the Language Service Provider side as well as the Technology Service Provider side. There’s actually less difference between the two than one might initially think!
We visited Amsterdam last week to take part in the annual GALA Conference. Great opportunity to network and exchange knowledge, the conference program was packed with valuable insights. All of you who attended know how good it was. For those who missed it, there’s a chance to re-live some of this experience!