How Customer Churn Made Us Successful

When we started thinking about self-driven implementation back in 2017, we had a lot of ideas about what would work and what wouldn’t. We had based all these ideas on an image we had of potential customers, who (for their own different reasons) would prefer to go down the XTRF Academy path, instead of choosing the individual implementation option.

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A conference is always a give‑and‑take event

It was such a pleasure to meet you during the ALC conference in Washington last week. It was a very intense time, filled with meetings with our clients, partners, industry consultants and influencers, and with companies who do not work with us, yet ;-)

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Old habits die hard…

While this saying contains more than a grain of truth… it doesn’t mean you have to get stuck in a routine. A quick look around at the market may reveal that your colleagues in the industry are paying less, achieving higher margins and likely a larger income.

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