The Eisenhower Matrix – The Urgent‑Important Matrix

Sometimes we respond to less important e-mails immediately upon their receipt, while those that really demand our attention languish at the bottom of our in-box. We spend a quarter of an hour on an altogether meaningless call from the bank, and later we do not have sufficient time to call a loved one. We avail ourselves of promotional sales and buy things that later lie unused. Why is this so?