Products and services. Content and form. Everything we perceive can elicit our reaction — emotional or behavioral. Depending on what we experience, we may like or dislike the source, desire or avoid it. People use software products or services to achieve a goal or complete a task — not only for the sake of using them. Hence, any product should help the user and assist him throughout. The reason why products exist is that they can simplify our life or work.
Automation is a very hot topic these days. Individuals and whole companies feel that they need to automate. With less and less time, automation is one of the main reasons why people are interested in new technologies and systems. At the same time, I often meet clients who wish to automate almost everything.
We’re used to the fact that Business Applications are harder to use, than websites and applications that you would use in your private live. Things that aren’t acceptable in sites